Digital Creator and Beer Influencer
Alex Hendy, widely known as Schooner Scorer, is a British beer enthusiast and digital storyteller who has completely redefined modern pub culture.
Leaving behind his 9-to-5 desk job, Alex embarked on a quest to review beers and locate the world’s perfect "10/10" pint. His rise to fame began with his viral 60-second snippet reviews, which quickly captured the public's attention and catapulted him into the spotlight.
By blending humor, sharp wit, and an original aesthetic, he has made the simple act of pub reviews highly compelling. Today, Alex has built an incredibly engaged global community of over 800,000 followers on IG and TT and routinely garners upwards of 20 million monthly views across Instagram, TikTok, and Youtube
Alex’s unique content has captured the attention of both major publications and high-profile figures. He has been praised by Tatler and Gentleman’s Journal as a "cultural tastemaker who elevates pub reviews into stylish storytelling." He has also shared his love for the perfect pour with notable names like Tom Holland, Jack Whitehall and Steve Smith.
Beyond the pubs, Alex is an avid athlete and fitness enthusiast. He seamlessly balances a busy filming and travel schedule with serious endurance training, preparing for major world marathons like Chicago, London and Paris. This passion led to the creation of Schooner Social, which he humorously describes as "a drinking club with a fitness problem"- a community space that bridges his love for active living with the joy of social connection.
Whether hosting curated events, collaborating with iconic heritage brands, or reviewing local gems, Alex continues to lead a new era of pub appreciation, celebrating craftsmanship, community, and the simple joy of a well-poured pint
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